Don Omar was one of the more prominent Latin artists to usher reggaeton into the mainstream U.S. market earlier this decade.
Generating heavy mainstream airplay and record sales with such crossover singles as “Dale Don Dale” and “Dile” (Otra Noche), Don Omar soon would draw audiences of all ethnicities and ages.
In 2005, thus far the height of reggaeton’s U.S. popularity, Dom Omar joined such reggaeton stars as Daddy Yankee, Tego Calderón, Voltio and Ivy Queen for a sold out show at New York’s famed Madison Square Garden on Thanksgiving Day.
But in recent years, as the music industry’s overall sales declined, the flame of reggaeton has cooled somewhat in the U.S., with radio station programmers and club deejays citing the lack of new Latin artists with crossover appeal as a cause.
Still, to Don Omar and other artists, who are as popular as ever in Latin America and Europe, reggaeton is just hitting its stride in the U.S. and abroad.
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